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Tara Chapman

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Tara is a manager in Frontier’s strategy practice.

She has wide experience in business strategy, economic regulation, behavioural economics and customer insight.  Her clients are in the retail, financial services and media sectors.  Her experience covers UK market investigations, litigation and merger analysis. Tara has also advised several clients on how to use behavioural economics in both the design of commercial propositions and regulatory action.  She has also worked in public policy where she specialised in impact evaluation and cost-benefit analysis.

Prior to joining Frontier, Tara worked as an A-level economics teacher.

Publicaciones

  • Loyalty: Amazon in Prime position

    UPTAKE ACROSS RETAILER LOYALTY SCHEMES

  • Dance to the music of sales

    RETAIL STRATEGIES FOR MAKING THE BEST OF BLACK FRIDAY Barely known this side of the Atlantic a decade ago, Black Friday has shaken up the UK pre-Christmas retail scene, adding a new operational peak and leaving many retailers struggling to keep their pricing, branding and supply chain operations intact. With this customer event now embedded […]

  • The Stocking Exchange

    HOW TO NET SOME PRESENT VALUE

  • Putting B before AAA

    HOW REGULATORS CAN GET THE BEST OUT OF BEHAVIOURAL ECONOMICS

  • Actions speak louder

    BEHAVIOURAL INSIGHTS INTO CUSTOMER RESEARCH