Planning your Engagement

How a BE-tter understanding of customers can improve the quality of your business plan

Regulators across all sectors are requiring companies to engage with customers more than ever when developing their business plans. Engaging with customers in regulated sectors has a number of challenges such as low awareness of the services and perceived lack of choice.
Insights from Behavioural Economics can help design innovate approaches to address these challenges.

In this workshop, leading figures from across the regulated sectors will discuss how to design and implement a customer engagement and research programme that can improve the quality of the business plan.
Speakers include:

  • Jon Ashley (Ofwat)
  • Frank Grimshaw (United Utilities)
  • Sarah Jenner (United Utilities)
  • Kathryn Greenhalgh (Heathrow Airport)
  • Rob Francis (Frontier Economics)
  • Annabelle Ong (Frontier Economics)

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Starts At:
14 Nov 10:00 (GMT)
Ends At:
14 Nov 14:00 (GMT)
Location:
Frontier Economics, 71 High Holborn, MidCity Place, London, WC1V 6DA