Following the close of the mid-season football transfer window, Frontier (Europe)’s latest bulletin considers whether some clubs may be paying over the odds to attract top talent. Applying the same techniques used to value assets in many other industries to data on footballers’ performance, Frontier’s analysis of transfers from the summer of 2013 suggests that:
Did Real Madrid pay too much for its latest “Galáctico” – or wasn’t it all about the game? As the bulletin suggests, transfer fees may also reflect the wider commercial benefits of transfers, which are not necessarily captured by player performance data.
Frontier regularly works on valuation exercises and in the sports and creative industries.
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