TUI Group has today released its latest results covering the 2017 financial year. TUI is the world’s largest integrated tourism group operating in around 180 destinations worldwide, and the results show continued strong earnings growth. As part of the results presentation, TUI CEO Fritz Joussen emphasised the importance of customer data management to support future growth.
Richard Bradley of Frontier’s Strategy practice, said “Customers are increasingly planning and booking their holidays online. That creates opportunities to use browsing and booking history to learn more about what individual customers want, and to tailor the offer accordingly. And as competitors also use personalisation to change the way in which they develop, market and sell holidays, it will change the way in which competition works in the sector.”
Frontier advises TUI on the development of its data and analytics strategy.
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