Philip Graves is a consumer behaviour consultant and writer. His 2010 book, Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping was named one of Amazon’s Top Ten Best Business Books of the Year and was an Amazon UK top 50 bestseller. It has now been translated into six other languages. Philip is often engaged to speak about consumer behaviour, psychology and research techniques, with audiences ranging from the UK Cabinet Office and the European Union Consumer Affairs Unit, to BBC Radio 5 Live and America’s Morning News. He also writes a regular column for The Marketer.
As a consultant, Philip has advised numerous international business on consumer behaviour including several major UK and European broadcasters, high street banks, leading retailers and product manufacturers. He has a BSc in Applied Statistics and spent the early part of his career as a Research and Brand Manager working for multinationals in the financial services and the food sectors.