Economics provides powerful tools for analysing and understanding demand; demand for your products and services.
Insight into customer behaviour is a core strength of Frontier where we combine behavioural economics and customer psychology expertise with strengths in data analytics, econometrics and statistical techniques.
We help clients to develop their competitive advantage through customer strategies, including:
Identifying the main drivers behind customer behaviour;
Developing and assessing real CRM and customer loyalty schemes;
Embedding an understanding of customer behaviour in management systems, and ensuring decision-makers know the right ‘levers’ to pull;
Developing and executing segmentation strategies for the customer base;
Conducting customer switching and retention analysis;
Developing and building in-house insight capabilities; and
Measuring the price sensitivity of specific customer segments