Our work is grounded in the economics of how consumers and competitors behave. For every commercial action there are customer and competitor reactions – sometimes desirable and sometimes not.
Our Frontier toolkit includes behavioural economics, competition theory, market analysis, financial modelling and practical research experience. We combine this with our in-depth knowledge of retailing and consumer sectors from grocery to clothing, banking to airlines, and hotels to broadcasting to give our clients a unique perspective on how they can shape their businesses.
Each client and situation is different, but there are some common factors in Frontier’s approach. Our framework below organises some of the topics we work on with clients from every sector.
Barely known this side of the Atlantic a decade ago, Black Friday has shaken up the UK pre-Christmas retail scene, adding a new operational peak and leaving many retailers struggling to keep their pricing, branding and supply chain operations intact. With this customer event now embedded in the calendar, what’s the best strategy for different retailers?
There is little doubt that modern diets place a major burden on our health. Behavioural economics can shed light on the unconscious processes that create and reinforce the unhealthy habits we see today.