Our retail and consumer work

Our work is grounded in the economics of how consumers and competitors behave. For every commercial action there are customer and competitor reactions – sometimes desirable and sometimes not.

A combination of rigorous analytics and a real focus on what their customer needs.

Rachel Osborne, Finance Director, John Lewis

Our Frontier toolkit includes behavioural economics, competition theory, market analysis, financial modelling and practical research experience. We combine this with our in-depth knowledge of retailing and consumer sectors from grocery to clothing, banking to airlines, and hotels to broadcasting to give our clients a unique perspective on how they can shape their businesses.

Each client and situation is different, but there are some common factors in Frontier’s approach. Our framework below organises some of the topics we work on with clients from every sector.

Retails and Consumer Customer Reaction Chain

Recent Work