In vino veritas

Any supermarket shelf of wines will leave you wondering about the relationship between quality and price. To explore the mystery, Frontier Economics has compiled a database of 18,000 “old world” wines from the Robert Parker reviews of the 2014 and 2015 vintages, testing the relationship between the scores given by him and his reviewers and the prices these wines fetched as reported by Wine Alert and Wine-Searcher. From this extensive database we can learn not only whether there is any clear link between rating and price, but also whether customers’ tastes are biased in favour of particular countries or types of wine. The results were intriguing – and just may help next time you run your eye along the higher-priced end of the shelf..

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